Teamed with Yahoo! to inform next-generation opportunities for Yahoo! Answers and Yahoo! Groups. The resulting framework provided product and marketing teams the direction needed to develop meaningful and engaging experiences across web and mobile platforms.
Worked with Disney to develop the positioning for MyMagic+, a revolutionary initiative that uses technology to maximize the park experience.
Conducted strategic and creative explorations to help position and guide the creative promotions of several new original programming series, including True Detective and Silicon Valley.